134 Happy Hours
2022 VCCP
From March of 2020 to October of 2022, nearly 2.5 years, people were out of the office - whether working from home, remote or hybrid - and missed out on quality time with their coworkers. White Claw gave back the 134 happy hours they missed during this period. From Maine to California, we delivered curated happy hour packages to help reconnect reunited co-workers and provide an unforgettable and premium White Claw experience. Each box was White Claw branded and came with White Claw koozies, totes, coasters, a gift card, t-shirts, banners, and a bespoke item that was centered around what that winner missed most about happy hour.
2022 VCCP
From March of 2020 to October of 2022, nearly 2.5 years, people were out of the office - whether working from home, remote or hybrid - and missed out on quality time with their coworkers. White Claw gave back the 134 happy hours they missed during this period. From Maine to California, we delivered curated happy hour packages to help reconnect reunited co-workers and provide an unforgettable and premium White Claw experience. Each box was White Claw branded and came with White Claw koozies, totes, coasters, a gift card, t-shirts, banners, and a bespoke item that was centered around what that winner missed most about happy hour.
Creative Director /Art Director: Marthon Pucci
Creative Director / Copy Writer: Brian Caruso
Art Director: Michelle Greeley
Copy Writer: Sean Condrick
Designer: Julia Halasz