White Claw Penn Station Domination


2024   VCCP


In bustling Penn Station, White Claw partnered with Intersection Co. and Haworth Marketing and Media for a dynamic station takeover. This large-scale activation spanned across three levels of the station, featuring over 200 placements that captured the attention of commuters and travelers. The visuals for this project included new can renders and campaign imagery that brought the brand’s Grab Life by the Claw initiative to life.

The installation created an immersive experience, ensuring the campaign resonated with a diverse and captive audience in one of the city’s busiest transit hubs.

Design Director: John Olson
Designer: Julia Halasz
Copywriter: Kofi Roberts
Production: Girl and Bear







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About

Julia is a graphic designer living in New Jersey. She is passionate about type, web and publication design.
Freelance

Julia is currently open to exploring freelance opportunities in the areas of book cover and packaging design.