White Claw x Kentucky Derby
2024 VCCP
For the 150th Kentucky Derby, White Claw, the official hard seltzer of the event, joined forces with Homme+Femme and VCCP to create a bold, limited-edition capsule collection that reimagined traditional Derby fashion with a modern twist.
The centerpiece of this collection was the Clawbreaker, incorporates bold, eye-catching colorways inspired by White Claw's signature flavors—Mango, Black Cherry, Blackberry, and Natural Lime—and features embroidery and patchwork details that nod to the rich history of the Kentucky Derby.
The final product merged fashion, functionality, and cultural relevance, creating a garment that allowed fans of the brand to marry their love for White Claw with the iconic visual language of the Kentucky Derby.
2024 VCCP
For the 150th Kentucky Derby, White Claw, the official hard seltzer of the event, joined forces with Homme+Femme and VCCP to create a bold, limited-edition capsule collection that reimagined traditional Derby fashion with a modern twist.
The centerpiece of this collection was the Clawbreaker, incorporates bold, eye-catching colorways inspired by White Claw's signature flavors—Mango, Black Cherry, Blackberry, and Natural Lime—and features embroidery and patchwork details that nod to the rich history of the Kentucky Derby.
The final product merged fashion, functionality, and cultural relevance, creating a garment that allowed fans of the brand to marry their love for White Claw with the iconic visual language of the Kentucky Derby.



Design Director: John Olson
Group Creative Director: Gianmaria Schonlieb
Designer/ Photo Retoucher: Julia Halasz
Senior Art Director: Kate Degen
Copywriter: Caroline Johnson
Photography: Adam Nuñez and Homme + Femme