White Claw x Nails.Inc


2023   VCCP


British nail polish brand Nails.Inc teamed up with the hard seltzer brand White Claw to introduce a vibrant new collection of nail polishes. The collaboration features four shades: Black Cherry Bliss Pink, Mango Tango Yellow, Natural Lime Love Green, and Very Blackberry Purple. It also includes exclusive nail stickers and the "Claw Saver," a handy tool designed to help open cans without damaging your nails. The team collaborated to find the perfect shape for the Claw Saver, and branded it with a unique logo.

The White Claw x Nails.Inc collection sold out within its first week of release and was the highest earned media activation with White Claw to date. The collab also earned a Bronze Shorty award.

CCO: Jed Grossman
Group Creative Director:
Gianmaria Schonlieb
Design Director: John Olson
Designer: Julia Halasz
Art Director: Kate Degen
Copywriter: Leah Douglas
Social Media Content: Greer Hiltabidle







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About

Julia is a graphic designer living in New Jersey. She is passionate about type, web and publication design.
Freelance

Julia is currently open to exploring freelance opportunities in the areas of book cover and packaging design.