White Claw x Nails.Inc
2023 VCCP
British nail polish brand Nails.Inc teamed up with the hard seltzer brand White Claw to introduce a vibrant new collection of nail polishes. The collaboration features four shades: Black Cherry Bliss Pink, Mango Tango Yellow, Natural Lime Love Green, and Very Blackberry Purple. It also includes exclusive nail stickers and the "Claw Saver," a handy tool designed to help open cans without damaging your nails. The team collaborated to find the perfect shape for the Claw Saver, and branded it with a unique logo.
The White Claw x Nails.Inc collection sold out within its first week of release and was the highest earned media activation with White Claw to date. The collab also earned a Bronze Shorty award.
2023 VCCP
British nail polish brand Nails.Inc teamed up with the hard seltzer brand White Claw to introduce a vibrant new collection of nail polishes. The collaboration features four shades: Black Cherry Bliss Pink, Mango Tango Yellow, Natural Lime Love Green, and Very Blackberry Purple. It also includes exclusive nail stickers and the "Claw Saver," a handy tool designed to help open cans without damaging your nails. The team collaborated to find the perfect shape for the Claw Saver, and branded it with a unique logo.
The White Claw x Nails.Inc collection sold out within its first week of release and was the highest earned media activation with White Claw to date. The collab also earned a Bronze Shorty award.
CCO: Jed Grossman
Group Creative Director:
Gianmaria Schonlieb
Design Director: John Olson
Designer: Julia Halasz
Art Director: Kate Degen
Copywriter: Leah Douglas
Social Media Content: Greer Hiltabidle