Mike's Hard Lemonade's "Hard Days Deserve a Hard Lemonade" campaign highlights the product with bold visuals and a refreshed brand identity, including an updated logo and typography.
The campaign achieved nationwide success, garnering over 144 million A21+ impressions through OOH and digital channels.
CCO: Jed Grossman
Group Creative Director: Gianmaria Schonlieb, Zoe Bell
Design Director: John Olson
Designer: Julia Halasz
Art Director: Michelle Greeley
Copywriter: Sean Condrick
Directors: The Perlorian Brothers
Social Media Content: Adam Nunez