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About
Mike's Hard Lemonade offers a well-deserved drink to unwind after a long day at work. Hard Days Deserve a Hard Lemonade, our national campaign, features product alongside our signature lemons, grounded with hard shadows. To accompany this campaign, our team created an updated visual identity for the brand. We gave the logo a fresh graphic treatment and refreshed the brand’s typographic style to reflect our punchy strategy.
The creative campaign made a significant nationwide impact, with an OOH & digital campaign achieving 144,804,000 A21+ impressions. View the video here.
CCO: Jed Grossman
Group Creative Directors: Gianmaria Schonlieb, Zoe Bell
Design Director: John Olson
Designer: Julia Halasz
Art Director: Michelle Greeley
Copywriter: Sean Condrick
Directors: The Perlorian Brothers
Social Media Content: Adam Nuñez