Hard Days Deserve a Hard Lemonade

Mike's Hard Lemonade offers a well-deserved drink to unwind after a long day at work. Hard Days Deserve a Hard Lemonade, our national campaign, features product alongside our signature lemons, grounded with hard shadows. To accompany this campaign, our team created an updated visual identity for the brand. We gave the logo a fresh graphic treatment and refreshed the brand’s typographic style to reflect our punchy strategy.

The creative campaign made a significant nationwide impact, with an OOH & digital campaign achieving 144,804,000 A21+ impressions.

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Logo Design
Out of Home Design
Branding

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juliamhalasz@gmail.com
201-919-8645

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