White Claw’s Penn Station takeover featured over 200 placements showcasing bold White Claw flavor-inspired visuals and the "Grab Life by the Claw" campaign. Spanning three levels, this large-scale activation delivered an immersive brand experience in one of NYC’s busiest transit hubs.
Lead Designer: Julia Halasz
Copywriter: Kofi Roberts
Account: Jennifer Kudenchak
Production: Girl & Bear
Social Media Content: Adam Nunez