For the 150th Kentucky Derby, White Claw collaborated with Homme+Femme to launch a limited-edition capsule collection that modernized traditional Derby fashion. The highlight was the Clawbreaker, featuring vibrant colorways inspired by White Claw's flavors and intricate details paying homage to Derby heritage.
Design Director: John Olson
Group Creative Director: Gianmaria Schonlieb
Designer/ Photo Retoucher: Julia Halasz
Senior Art Director: Kate Degen
Copywriter: Caroline Johnson
Photography: Adam Nunez, Homme + Femme