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About
For the 150th Kentucky Derby, White Claw, the official hard seltzer of the event, joined forces with Homme+Femme and VCCP to create a bold, limited-edition capsule collection that reimagined traditional Derby fashion with a modern twist.
The centerpiece of this collection was the Clawbreaker, incorporates bold, eye-catching colorways inspired by White Claw's signature flavors and features embroidery and patchwork details that nod to the rich history of the Kentucky Derby.
Design Director: John Olson
Group Creative Director: Gianmaria Schonlieb
Designer/ Photo Retoucher: Julia Halasz
Senior Art Director: Kate Degen
Copywriter: Caroline Johnson
Photography: Adam Nuñez and Homme + Femme