Nails.Inc partnered with White Claw to launch a nail polish collection featuring exclusive stickers and the "Claw Saver" tool, designed to protect nails while opening cans. The collaboration, which quickly sold out, became White Claw’s top earned media activation and won a Bronze Shorty Award.
The launch generated significant momentum across digital and media channels. Within the first two days, the campaign secured 600 million earned impressions, alongside 356,000 influencer impressions in just two hours, and more than 100 media placements right out of the gate.
CCO: Jed Grossman
Group Creative Director: Gianmaria Schonlieb
Design Director: John Olson
Designer: Julia Halasz
Art Director: Kate Dege
nCopywriter: Leah Douglas
Social Media Content: Greer Hiltabidle