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About
British nail polish brand Nails.Inc teamed up with the hard seltzer brand White Claw to introduce a new collection of nail polishes. The collaboration also includes exclusive nail stickers and the "Claw Saver," a handy tool designed to help open cans without damaging your nails.
The White Claw x Nails.Inc collection sold out within its first week of release and was the highest earned media activation with White Claw to date. The collab also earned a Bronze Shorty award.
CCO: Jed Grossman
Group Creative Director: Gianmaria Schonlieb
Design Director: John Olson
Designer: Julia Halasz
Art Director: Kate Degen
Copywriter: Leah Douglas
Social Media Content: Greer Hiltabidle