Project

White Claw Penn Station Domination

In bustling Penn Station, White Claw partnered with Intersection Co. and Haworth Marketing and Media for a dynamic station takeover. This large-scale activation spanned across three levels of the station, featuring over 200 placements that captured the attention of commuters and travelers. The visuals for this project included new can renders and campaign imagery that brought the brand’s Grab Life by the Claw initiative to life.

The installation created an immersive experience, ensuring the campaign resonated with a diverse and captive audience in one of the city’s busiest transit hubs.

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Animation Storyboarding
Out of Home Design
Photo Retouching




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CONTACT

juliamhalasz@gmail.com
201-919-8645






Julia Halasz