Graphic Design & Art Direction
An ongoing freelance collaboration with Quit With Jones, where I support the brand across digital and physical touchpoints. My work spans social and in-app design, print and packaging, and custom logo systems for quitting challenges.
Holy Chīat is a new dietary supplement formulated to support digestion and overall gut health. Rooted in a holistic approach to wellness, the brand emphasizes balance, simplicity, and mindful nourishment. The circular logo draws inspiration from the Buddhist symbol of the ensō, which represents wholeness, completeness, and the interconnectedness of mind and body.
Science says friends who roast each other are 3x more loyal. For the 2025 Holiday season, White Claw teamed up with the guys from Please Don’t Destroy to promote a custom video roast generator and dinnerware collection. To keep the fun going IRL, White Claw also introduced the Roast Host Collection, a cheeky dinnerware set designed to help you carry the roast from the screen to the dinner table.
For the 150th Kentucky Derby, White Claw collaborated with Homme+Femme to launch a limited-edition capsule collection that modernized traditional Derby fashion. The highlight was the Clawbreaker, featuring vibrant colorways inspired by White Claw's flavors and intricate details paying homage to Derby heritage.
Mike's Hard Lemonade's "Hard Days Deserve a Hard Lemonade" campaign highlights the product with bold visuals and a refreshed brand identity, including an updated logo and typography. The campaign achieved nationwide success, garnering over 144 million A21+ impressions through OOH and digital channels.
White Claw’s Penn Station takeover featured over 200 placements showcasing bold White Claw flavor-inspired visuals and the "Grab Life by the Claw" campaign. Spanning three levels, this large-scale activation delivered an immersive brand experience in one of NYC’s busiest transit hubs.
Nails.Inc partnered with White Claw to launch a nail polish collection featuring exclusive stickers and the "Claw Saver" tool, designed to protect nails while opening cans. The collaboration, which quickly sold out, became White Claw’s top earned media activation and won a Bronze Shorty Award.
As Nutribullet’s new AOR, VCCP launched the "Yeah, It’s That Simple." campaign, highlighting the brand's versatility with short-form social content. The campaign also introduced a design toolkit inspired by the iconic shape of the blender.
White Claw brought back the 134 happy hours missed during 2020–2022 by delivering curated packages to reconnect coworkers nationwide. Each branded box included White Claw merchandise, gift cards, and bespoke items tailored to what recipients missed most about happy hour.
Process of reflection. I have tasked myself with redesigning the covers of each book I finish reading according to my personal interpretation of its contents. As I complete a new cover, I will publish my archive of redesigns here. Each cover is designed with an hour time limit.