Graphic designer with five years of experience
in brand identity and development across print, digital, and social media.
Graphic designer with five years of experience
in brand identity and development across print, digital, and social media.
For the 150th Kentucky Derby, White Claw, the official hard seltzer of the event, joined forces with Homme+Femme and VCCP to create a bold, limited-edition capsule collection that reimagined traditional Derby fashion with a modern twist.
The centerpiece of this collection was the Clawbreaker, incorporates bold, eye-catching colorways inspired by White Claw's signature flavors and features embroidery and patchwork details that nod to the rich history of the Kentucky Derby.
British nail polish brand Nails.Inc teamed up with the hard seltzer brand White Claw to introduce a new collection of nail polishes. The collaboration also includes exclusive nail stickers and the "Claw Saver," a handy tool designed to help open cans without damaging your nails.
The White Claw x Nails.Inc collection sold out within its first week of release and was the highest earned media activation with White Claw to date. The collab also earned a Bronze Shorty award.
Mike's Hard Lemonade offers a well-deserved drink to unwind after a long day at work. Hard Days Deserve a Hard Lemonade, our national campaign, features product alongside our signature lemons, grounded with hard shadows. To accompany this campaign, our team created an updated visual identity for the brand. We gave the logo a fresh graphic treatment and refreshed the brand’s typographic style to reflect our punchy strategy.
The creative campaign made a significant nationwide impact, with an OOH & digital campaign achieving 144,804,000 A21+ impressions.
In bustling Penn Station, White Claw partnered with Intersection Co. and Haworth Marketing and Media for a dynamic station takeover. This large-scale activation spanned across three levels of the station, featuring over 200 placements that captured the attention of commuters and travelers. The visuals for this project included new can renders and campaign imagery that brought the brand’s Grab Life by the Claw initiative to life.
The installation created an immersive experience, ensuring the campaign resonated with a diverse and captive audience in one of the city’s busiest transit hubs.
As the newly appointed AOR for Nutribullet, the team at VCCP put together a fresh new brand campaign that aimed to simplify. “Yeah, It’s That Simple.” showcases the versatility of Nutribullet through a series of short form content for social and a design toolkit celebrating the shape of blender itself.
From March of 2020 to October of 2022, nearly 2.5 years, people were out of the office - whether working from home, remote or hybrid - and missed out on quality time with their coworkers. White Claw gave back the 134 happy hours they missed during this period. From Maine to California, we delivered curated happy hour packages to help reconnect reunited co-workers and provide an unforgettable and premium White Claw experience. Each box was White Claw branded and came with White Claw koozies, totes, coasters, a gift card, t-shirts, banners, and a bespoke item that was centered around what that winner missed most about happy hour.
Process of reflection. I have tasked myself with redesigning the covers of each book I finish reading according to my personal interpretation of its contents. As I complete a new cover, I will publish my archive of redesigns here. Each cover is designed with an hour time limit.
Objects exchanged and accumulated during intimate relationships help to represent an overarching collective personality. This project examines my parent’s early relationship as a case study, demonstrating an intertwined narrative dependent on physically transmittable items.
Student project completed at Pratt Institute.
Graphic Design Senior Thesis, Spring 2020.
Select works created while working as a student designer within Pratt Institute’s creative services department. The included works consist of a print ad, a fundraising pamphlet, a certificate of completion, and an exploration for banner flag designs.
Student Designer projects completed at the Pratt Institute Creative Services Department, 2020