Julia is an interdisciplinary designer with five years of experience in brand identity and development across print, digital, and social media.
Julia is an interdisciplinary designer with over five years of experience in brand identity and development across print, digital, and social media.
Project
White Claw x Kentucky Derby
For the 150th Kentucky Derby, White Claw collaborated with Homme+Femme to launch a limited-edition capsule collection that modernized traditional Derby fashion. The highlight was the Clawbreaker, featuring vibrant colorways inspired by White Claw's flavors and intricate details paying homage to Derby heritage.
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Project
White Claw Penn Station Domination
White Claw’s Penn Station takeover featured over 200 placements showcasing bold White Claw flavor-inspired visuals and the "Grab Life by the Claw" campaign. Spanning three levels, this large-scale activation delivered an immersive brand experience in one of NYC’s busiest transit hubs.
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Project
Hard Days Deserve a Hard Lemonade
Mike's Hard Lemonade's "Hard Days Deserve a Hard Lemonade" campaign highlights the product with bold visuals and a refreshed brand identity, including an updated logo and typography. The campaign achieved nationwide success, garnering over 144 million A21+ impressions through OOH and digital channels.
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Project
White Claw x Nails.Inc
Nails.Inc partnered with White Claw to launch a nail polish collection featuring exclusive stickers and the "Claw Saver" tool, designed to protect nails while opening cans. The collaboration, which quickly sold out, became White Claw’s top earned media activation and won a Bronze Shorty Award.
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Project
134 Happy Hours
White Claw brought back the 134 happy hours missed during 2020–2022 by delivering curated packages to reconnect coworkers nationwide. Each branded box included White Claw merchandise, gift cards, and bespoke items tailored to what recipients missed most about happy hour.
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Project
Nutribullet
As Nutribullet’s new AOR, VCCP launched the "Yeah, It’s That Simple." campaign, highlighting the brand's versatility with short-form social content. The campaign also introduced a design toolkit inspired by the iconic shape of the blender.
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Project
Book Cover Redesigns
Process of reflection. I have tasked myself with redesigning the covers of each book I finish reading according to my personal interpretation of its contents. As I complete a new cover, I will publish my archive of redesigns here. Each cover is designed with an hour time limit.
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